June 13, 2023

The Best 4 Types of Marketing Strategies for Small Businesses

You just launched your small business, but you don’t know where to begin to create a marketing strategy. Although each type of business benefits from different marketing tactics, there are strategies that will work regardless of the industry or niche you’re trying to sell in.

Here are the best 4 types of marketing strategies for small businesses that you can start applying today:

Content Creation

The most important thing about content is to be appealing and add value to its audiences, whether by giving useful information, being motivating, wholesome, funny, entertaining, or all of the above. If those criteria are met, users will be more likely to recognize your brand and follow your calls to action.

Some of the most valuable formats for appealing content include:

Written Text 

Written blogs offer an incredible, cost-effective avenue to provide valuable information and captivating narratives to potential customers. They are a powerful tool to boost your visibility in search engine results, particularly when incorporating strategic SEO keywords and tools.


Podcast audiences have grown consistently over the past few years, with nearly one-fifth of the American population now tuning in. This number is expected to continue rising.


Creating engaging and value-driven video content that incorporates calls to action to visit your website or even videos that enhance the overall user experience can significantly drive traffic and improve your SEO metrics.

Collaboration and Networking

Collaborating with brands and content creators can be a fantastic way to promote your business, reach a wide audience, and build your network.

Collaborative efforts, such as joint marketing campaigns or co-hosted events, allow for sharing of resources and expertise, ultimately leading to increased brand visibility and credibility.

Additionally, networking provides opportunities to connect with industry peers, potential clients, and influencers, fostering valuable connections that can lead to referrals and partnerships.

Social Media Advertising

Social media advertising can serve as a great complement to your content creation. As you grow your social media platform, you’ll also want to invest in some of the marketing tools that social media platforms offer.

The main advantage of social media advertising is that you’ll gain access to valuable data that can help you pinpoint your target audience more effectively and direct your content and ads specifically to them.

Search Engine Optimization (SEO)

The strategy that will bind all your marketing together is SEO or search engine optimization, which is the science behind the likeliness of your content and website to show up in searches done with engines such as Google, Yahoo, or Bing.

Using strategic and impactful keywords in your content and website and making informative and value-adding texts based on search engines' most frequently asked questions will make you more likely to appear in Google and other search engines. 

Optimizing your search engine capabilities will be a game changer when it comes to organically increasing traffic to your website and getting people to know what you offer.   

Bottom Line

Developing an effective marketing strategy as a small business takes work. Still, there are at least 4 tried and true marketing strategies that work regardless of business size and which you need to start implementing to grow.

Content creation, collaboration, social media advertising, and search engine optimization are modern marketing strategies that work with each other and which, if you apply them effectively, will drive up your sales and raise your business above the competition.

If you wish to learn how to implement these marketing strategies, create content that converts, amplify your network, and increase your SEO, make sure to visit