Learn How to Increase Traffic for Your
You’re creating a business and giving it its very own brand, so you made your website, but you’re hardly getting any traffic. You might get occasional visits from family or friends, but things don’t seem to grow past that.
This is where you need to take the next step and learn how to increase traffic to your website organically. YES, it can be done—NO, it doesn’t require paid ads (yet).
Having a great-looking website is often not enough to get traffic. There is a method to increase your site’s traffic and engagement effectively, and this is how you can apply it:
Make Your Website Engaging
When it comes to generating traffic, it goes without saying that designing an engaging website should be your top priority. A professional-looking website isn’t just going to make your brand more appealing to users who visit it but will make your website more likely to get traffic because how your users interact with your website is a relevant variable that can make your website take a higher priority on search engines.
To make your website more engaging, having appealing and professional-looking graphic design goes a long way, as well as powerful and convincing copywriting.
Make Use of SEO Tools
SEO or Search Engine Optimization is one of the main areas you must learn about if you want to increase traffic to your website organically. Simply put, SEO will determine whether your website will show up to users on search engines like Google, Yahoo, and Bing.
SEO tools can show you statistics regarding the most searched keywords in each area of expertise and for each popular search engine, which you can leverage to make your website appear first whenever users search for a word or phrase related to your website.
Likewise, you may use these tools to analyze what your competition is doing on their website, so you can apply them and improve it, among many other things.
Some of the best and most popular SEO tools in the market include:
- Google Analytics
Create Engaging Content
Now that you’ve ranked on search, it’s time to keep your audience interested. Creating content to support and complement your website while adding value to your potential customers is a highly effective way to improve your SEO and organically increase traffic for your website.
Some of the best types of content to increase traffic organically includes:
Written blogs can be a fantastic low-cost tool to add value to potential customers through useful information and engaging storytelling. Most importantly, they can increase your chances of coming up in engine searches, especially if you make extensive and strategic use of strong SEO keywords and your SEO tools.
Podcast audiences have been steadily increasing in the last couple of years. Today, nearly 1/5 th of the American population listens to podcasts, and that number is expected to grow.
With clear calls to action and SEO tools, podcasts can organically increase your website traffic.
If an image is worth a thousand words, a video is worth a million. Making effective and value-adding video content with calls to action to visit your website (or even videos ON your website) will drive your traffic and improve your SEO stats.
Leverage Social Media
The best way to drive traffic to your website is to tie it to your social media growth. There, you can share the content you create to drive engagement and views.
You can also put all of your tools and resources into a cohesive digital marketing strategy where your website and social media synergize.
Although social media growth is its own monster with its own rules, the importance of having an excellent social media presence to increase traffic organically cannot be understated.
Taking Everything into Account
Learning how to increase website traffic can seem daunting, but you can tackle it easily if you take it step by step.
The first step is to learn to use SEO tools effectively to understand the keywords and strategies best suited to increase your presence on search engines.
Then, coupled with a website with an endearing visual design and powerful copywriting, use the knowledge gained from your SEO tools to make compelling content and leverage social media to promote that content, funneling viewers into your site.
You can learn more about strategies to increase traffic for your website organically and get a powerful partnership to create and leverage content for your website by connecting with Streamlined Media.