July 18, 2023

How to Leverage the Power of Blogging to Make More Money in Your Business

“Who’s going to read that?” is often the question most business owners ask themselves when suggesting the idea of creating a blog for their business. The immediate thought is that audiences lean more towards video and audio content on the internet, leaving little room for written content. 

However, the statistics tell a different story. Companies that publish blogs have 97% more links and twice as much website traffic.

Harnessing SEO

The key to leveraging the power of blogging to increase your business's revenue lies in three letters: SEO.

SEO, or Search Engine Optimization, is a set of best practices that make your website more likely to appear when users search for related terms on search engines such as Google, Yahoo, or Bing. 

Many factors contribute to your website's appearance in Google search results. The website must contain powerful keywords that are likely to be searched by users interested in your product, have links to other relevant information, and appear on many other websites.

The most straightforward and effective method to accomplish this is blogging, which reveals the connection between blogging and higher revenues.

Blogging as an SEO Strategy

If you wish to populate your website with powerful keywords and key phrases in a cost-efficient manner, maintaining a consistent and value-packed blog is your best bet.

Using SEO tools like Ahrefs and Google Analytics to identify the terms your potential customers frequently search for allows you to publish written content tailored precisely to those users' needs and interests. As users discover useful and informative content on your website through Google searches, they are more likely to follow your calls to action. 

This engagement creates a virtuous cycle where your website attracts more traffic and becomes even more visible on Google search results. Moreover, if your content is useful and informative, other websites will likely link to it, driving even more traffic and better SEO results.

Other Benefits of Blogging

Aside from its advantages as an SEO strategy, blogging offers numerous benefits. About 409 million people, representing 77% of internet users, read more than 20 billion pages monthly. By providing high-quality written content, you can tap into this substantial engagement.

How to Write an Effective Blog Post

With the understanding of how blogs can boost your revenue by increasing your website traffic through SEO, it's important to learn how to write an effective blog post. Here are some basic guidelines to follow:

  • Find a Relevant Keyword: The first step is to identify a keyword or keyphrase related to your product or service and likely to be searched on search engines like Google. Tools such as Google Analytics or Ahrefs can help you determine high-potential keywords, but your intuition can also be valuable. After finding a suitable keyword for your blog, include it in the title and use it frequently in the content.

  • Write a Powerful Title: Your title should include your keyword and powerful words that evoke strong emotions in your reader, whether negative or positive.

  • Mind Your Structure: The structure of your content can be as important as using powerful words and relevant keywords. Most users prefer easily readable texts that enable them to find specific information quickly. For SEO purposes, articles with identifiable sections separated by headlines, short paragraphs, and simple language work best.

Artificial Intelligence: Yay or Nay?

Artificial intelligence tools such as ChatGPT can write entire articles about nearly any topic, which might be tempting. However, blog posts entirely written by AI tend to sound unoriginal and display a neutral, often emotionless writing style. While this may work for some formats, SEO and marketing usually require a more engaging style.

Moreover, AI can sometimes provide inaccurate information on more technical topics. However, AI can be beneficial in various ways, including as a brainstorming tool, a beta reader, a quick editor, and writing more descriptive segments of an article that don’t require an emotional tone.

Bottom Line

Leveraging the power of blogging involves the art of incorporating valuable keywords and informative content into your blog posts. Doing so can attract targeted users and generate a virtuous cycle of increased traffic and improved search engine rankings. 

To write an effective blog post, choosing relevant keywords, creating powerful titles, and structuring your content for easy readability is crucial.

For more information on how to write an engaging blog to generate more revenue for your business and leverage content strategies to engage your users, visit